Privacy Policy


ELE (GROUP) CO., LTD ("ELEGRP") is committed to keeping your personal data safe. This notice describes the personal data we collect, how it's used and shared, and your choices regarding this data.

We may occasionally update this notice. We encourage users to periodically review this notice for the latest information on our privacy practices.

Last modified: October, 2022

If you have any questions or concerns about your privacy or anything in this notice, we encourage you to contact us at

Who does this notice apply to?

This notice applies to all users of our website,, purchasers of our products, and users of our apps. Some of the information collected from users may be personal data, and this notice provides information about your rights regarding your personal data.

What data do we collect?

The following data is collected by or on behalf of ELEGRP:

1- Data provided by users. This may include:

  • Name

  • Address

  • Payment information

2- Data created during use of our services. This may include:

  • Usage data, which tells us how users interact with our services. In some cases we collect this data through cookies and similar tracking technologies that create and maintain unique identifiers.

  • Device data, which provides us with information about the devices used to access our services, including IP addresses, referring URLs, operating systems used.

How do we use the data we collect?

ELEGRP collects and uses data collected from Customers:

  • To send communications to users that have requested them

  • To provide and maintain our services, including customer support services

What data do we share with others, and why?

ELEGRP may be required to share data with our affiliates and partners, at your request or to fulfil our contract with you. We may also share data with our affiliates and partners, for legal reasons or in connection with claims or disputes.

ELEGRP may share the data we collect:

1- With ELEGRP service providers and business partners

ELEGRP provides data to vendors, consultants, marketing partners, and other service providers or business partners.

Our products are sold on Amazon, and we use the services provided by Amazon in order to process orders and send communications to purchasers or to respond to customer queries. For further information about how Amazon protects your personal data, please see here.

Our app is provided by Tuya. If you use our app, any personal data you provide is collected and stored by Tuya, and we do not have access to it. You can find out more about how Tuya protects your personal data here.

2- For legal reasons or in the event of a dispute

ELEGRP may share your personal data if we believe it's required by applicable law, regulation, operating license or agreement, legal process or governmental request, or where the disclosure is otherwise appropriate due to safety or similar concerns.

This also includes sharing personal data with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.

3- With consent

ELEGRP may share your personal data other than as described in this notice if we notify you and you consent to the sharing.

How long do we keep your data for?

ELEGRP retains data for as long as necessary for the purposes described above. This means that we retain different categories of data for different periods of time depending on the category of user to whom the data relates, the type of data, and the purposes for which we collected the data.

Users may request deletion of their data any time by contacting may retain data after a deletion request due to legal or regulatory requirements or for the reasons stated in this policy.

What are our grounds for processing data?

We only collect and use personal data where we have lawful grounds to do so. These include processing user personal data for purposes of ELEGRP’s legitimate interests or those of other parties, to fulfil our legal obligations, or based on consent.

How do we secure your data?

ELEGRP is committed to the security and integrity and confidentiality of your information. We have implemented technical, administrative and physical security measures that are designed to protect your information from unauthorized access, disclosure, use and modification. We regularly review our security procedures to consider appropriate new technology and methods. However, unfortunately no method of storage on or transmission over the internet is 100% secure, and so we cannot guarantee the absolute security of your personal data.

What about children's data?

ELEGRP is not directed to children, and we don't knowingly collect personal data from children under the age of 18. If users are children and we are informed of this, we will take steps to delete that information. If you believe that a child under the age of 18 has given us personal data, please contact us at

What are my rights as a California resident?

The California Consumer Privacy Act (CCPA) allows consumers in California to opt out of certain sharing of their data.

It is important for you to know that ELEGRP does not sell your data. Please see above for further information on what data we collect and how we use it.

We do not track users over time and across apps or websites, and our website therefore does not respond to Do Not Track signals.

California residents may request that ELEGRP:

  • Disclose the sources, categories, and specific pieces of personal data we have collected about them, how that information is used including the purpose, and with whom ELEGRP shares it

  • Delete their personal data

  • Disclose, for any "sales" of personal data under the CCPA, the categories of personal data collected and sold and to what categories of third parties it was sold

  • Opt them out of sales of their personal data (if any)

  • Provide a copy of their personal data in a readily usable format that allows the information to be transmitted to others

  • California residents may not be discriminated against for exercising any of the rights described above.

California residents may exercise these rights by contacting ELEGRP at